Find My Niche:
Affordable Marketing Strategies
for Small Business

mar kih tIng:

Definition
1. all of the activities involved in transferring goods from a producer to consumers.

2. the act or process of buying in a market.
  

Marketing is simply the act of getting your message in front of the people who need your products and services.
  

Developing a cohesive marketing message can be easy and intuitive.  Let Beyond the Niche show you step by step to get inside the head of your ideal customer and create marketing messages that break through the clutter and connect.
  

Most common marketing complaints:

1. Don't know what to do.
2. Don't know where to start.
3. Don't know what works.
4. Don't have time.

Web Site Marketing Strategies: Business Building Articles

Marketing

If you're a small business owner or an independent service professional and the word "marketing" makes you cringe, you're in the right place.

Just a there is no such thing as "one size fits all" clothing, and there shouldn't be a "one size fits all marketing strategy." Your business and your customers are as UNIQUE as you are. 

You’ve seen the promises, “Just follow the recipe, and you too will achieve marketing success.”  Maybe you took a chance, bought the product, and ended up with yet another useless pile of “marketing tactics”.  Maybe you were skeptical and signed up for their newsletter, only to discover they didn't offer anything of value. 

There is a simple, intuitive formula you can use to uncover what your customers are really looking for when they enter the doors of your store, or click on your web site.


I'll walk you through this formula step by step in my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results

Beyond the Niche takes you step by step through the sometimes confusing process of choosing a target audience or "niche" market and then developing and delivering your tightly targeted marketing message.

This book will show you how to create marketing messages that will break through the clutter and CONNECT with your customers. Pick up a copy of Beyond the Niche here.

Discover the
secrets to
Creating
Marketing Magic!



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Kathy Hendershot-Hurd is a Small Business Internet Consultant, the owner of the web development firm Virtual Impax (http://www.virtualimpax.com) and the author of Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results. Visit the book's blog at http://www.beyondnichemarketing.com
 
 
 

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