What are Keywords?
Keywords is web term
used to define the words your potential
customers or clients will use to find you in the
search engines.
Keywords are the words human visitors use to
find web sites listed in the search engines.
Looking for a dog breeder? Then you'll
probably go to Google and type in the words "dog
breeder." In this case, a web page with
the words "dog breeder" appearing frequently
(but not TOO frequently)
will be returned by the search engine.
When specific keywords appear frequently on a
web page, the search engines will then
assume that your page is a
good fit for someone searching for those
keywords. Of course, there are hundreds of
other factors that come into play, but keywords
are one of the most important elements in
getting your web site found by your potential
customers.
Any word can be a keyword but the keywords
you choose need to be
those that your customers/clients would think of
when searching the Internet for a site such as
yours.
Here’s a quick quiz:
Which search term should you “optimize” your web
page:
a) marketing which
Overture’s Keyword Selector Tool says had
160,888 searches last month
b) small business marketing
which Overture’s Keyword Selector Tool
says had 6754 searches last month
c) aggressive marketing at
international level which
Overture’sKeyword Selector
Tool says had 33 searches last month.
If you answered c, you’re probably already
winning the search engine game!! If you answered
A or B, read on for why you're better off
optimizing for aggressive marketing at
international level rather than marketing.
Surprised? You wouldn’t be if you use
Word Tracker.
When you’re using Overture’s Keyword Selector
Tool, you’re only seeing half the story. While
Overture’s Keyword Selector Tool MAY show you
the DEMAND for a keyword, (there are those who
doubt their figures) what it doesn’t show you is
the DEMAND for a keyword.
In our keyword case above, focusing on the
keyword “marketing” puts you in competition with
1,630,000,000 pages. In case you're
blinded by all the zeros, you'll be competing
with one BILLION six hundred thirty MILLION
other pages. Here’s an internet marketing strategy tip: it’s
best to choose a keyword phrase where you don’t
need to use scientific notation to express the
number of competitors in the market. Seriously, if you do the math you’ll see that if
you divided up the “bounty” you’d have over
101,000 pages for every search. Of course,
that’s not how the search game works, but it
illustrates my point effectively.
What about the term small business marketing?
That term is better. There are substantially
fewer people searching for those keywords and
it’s more specific. Not only are there are
substantially fewer pages competing for the
keyword (1,640,000 pages or approximately 10% of
the first figure)
but if you would divide up the “bounty” for
this keyword, you’d see you have over 242 pages
for every search. Again, that’s not how the
search game works, but it illustrates the
principle in action.
Now, the reason aggressive marketing at
international level is a winner is because of
the number of competing searches. While there
were only 33 searches performed for the terms,
there were only 3 pages competing in Google.
I didn’t forget any zeros or need scientific
notation. The thing is, if you offer aggressive
marketing services at the international level,
then that keyword is pay dirt! An added bonus
would be that while you were optimizing for the
keyword aggressive marketing at international
level, you’d also be laying the foundation for
getting results from other combinations
including aggressive marketing (which Overture
says had 9757 searches last month.)
Which game would you rather play? Would you
rather compete with 1.63 BILLION pages or would
you rather compete with 3?
Using
Word Tracker
helps you to find those
keywords where competition is thin... so you can
win and win big!
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